{"id":690,"date":"2012-02-09T21:29:34","date_gmt":"2012-02-09T21:29:34","guid":{"rendered":"http:\/\/social.rollins.edu\/wpsites\/libraryarchives\/?p=690"},"modified":"2019-04-15T20:11:29","modified_gmt":"2019-04-15T20:11:29","slug":"hopalong-cassidy-trading-cards","status":"publish","type":"post","link":"https:\/\/blogs.rollins.edu\/libraryarchives\/2012\/02\/09\/hopalong-cassidy-trading-cards\/","title":{"rendered":"Hopalong Cassidy Trading Cards"},"content":{"rendered":"

\"\"<\/a>                                             “Night on the Range”<\/em><\/p>\n

Sometimes we find unusual items in donations to the Archives.  This week, among some letters from the 1950s, we found a packet of “Hopalong Cassidy Wild West Trading Cards,” given away in boxes of Post cereal in 1951.<\/p>\n

Hopalong Cassidy was a popular cowboy hero of the day who had appeared in books, films, radio, and\u2014beginning in 1949\u2014television.  The character starred in 66 films and was played by actor William Boyd (1895-1972), who acquired the rights to the movies.   The films proved extremely popular on television and made it possible for Boyd to create a true merchandising empire, which included “Hoppy books and Hoppy clubs,” “cowboy clothes, breakfast food, blankets, towels, bedcovers, lamps, watches, bicycles, candy, soap, and even wallpaper,” according to Life<\/em> magazine (June 12, 1950).<\/p>\n

\"\"<\/a>1950s cereal ad (source:   http:\/\/www.flickr.com\/photos\/markgregory\/5893799142\/<\/a> )<\/em><\/p>\n

\"\"<\/a>\"\"<\/a>                        “Hoppy Finds Gold” trading card (front and back).<\/em><\/p>\n

Items such as these are classified by archivists as “ephemera” :  objects designed for short-term use and not meant to have a long life.  Postcards, movie tickets, and theater programs all fall into this category, and while they are unique treasures, their preservation often presents challenges.<\/p>\n

There were 36 trading cards in the complete Hopalong set.  The Rollins Archives now has ten of them.<\/p>\n

~ by D. Moore, Archival Specialist<\/em><\/p>\n

Read Life<\/em> magazine’s article, “Hopalong Hits the Jackpot<\/a>.”<\/p>\n","protected":false},"excerpt":{"rendered":"

                                            “Night on the Range” Sometimes we find unusual items in donations to the Archives.  This week, among some letters from the 1950s, we found a packet of “Hopalong Cassidy Wild West Trading Cards,” given…<\/p>\n","protected":false},"author":5,"featured_media":375619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[91,163],"class_list":["post-690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ephemera","tag-hopalong-cassidy","wpcat-1-id"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.rollins.edu\/libraryarchives\/wp-json\/wp\/v2\/posts\/690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.rollins.edu\/libraryarchives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.rollins.edu\/libraryarchives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.rollins.edu\/libraryarchives\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.rollins.edu\/libraryarchives\/wp-json\/wp\/v2\/comments?post=690"}],"version-history":[{"count":2,"href":"https:\/\/blogs.rollins.edu\/libraryarchives\/wp-json\/wp\/v2\/posts\/690\/revisions"}],"predecessor-version":[{"id":375618,"href":"https:\/\/blogs.rollins.edu\/libraryarchives\/wp-json\/wp\/v2\/posts\/690\/revisions\/375618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.rollins.edu\/libraryarchives\/wp-json\/wp\/v2\/media\/375619"}],"wp:attachment":[{"href":"https:\/\/blogs.rollins.edu\/libraryarchives\/wp-json\/wp\/v2\/media?parent=690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.rollins.edu\/libraryarchives\/wp-json\/wp\/v2\/categories?post=690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.rollins.edu\/libraryarchives\/wp-json\/wp\/v2\/tags?post=690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}